Meta — Prineville Oregon Data Center

Meta’s Prineville data center in Central Oregon was the company’s first custom-designed data center, built to specification rather than leased. Opened in 2011, it pioneered the Open Compute Project (OCP) — Meta’s initiative to open-source hyper-efficient server and data center designs, which has since influenced the entire industry. The facility runs Meta’s AI recommendation infrastructure for Facebook and Instagram’s feed ranking, content moderation models, and ad targeting algorithms. Prineville benefits from Oregon’s cool, dry climate (reducing cooling costs), cheap renewable energy from Pacific Northwest wind and hydropower, and land availability. The campus has expanded to multiple buildings over the years and remains a key AI inference node for Meta’s US West traffic.